I understand the argument from both sides, but it still seems messy. An individual’s ability to earn money from his or her own likeness seems fundamental, as does an interest in maintaining a designation between a professional athlete & an amateur. Very few collegiate athletes will be in a position to take advantage of an opportunity to earn a lot of money this way, and I see great potential for abuse. I can picture a scenario where a player may profit off of his or her likeness; however any money earned in this way would required to be held in trust for the person until the completion of eligibility , graduation, etc. I also can see where an athlete on scholarship who doesn’t graduate or leaves w/o injury, etc. could be required to utilize any such earnings to reimburse at least a portion of the cost of the scholarship. I do agree with the premise of the value of the scholarships, physical & nutrition training, facilities, tutors, meals, & so many other benefits not available to most students seems to be extremely devalued when this conversation arises.