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Our kids are turning pro. Well, not my kids, and chances are… not your kids either. But sometime soon student athletes – at least the elite players in high profile sports – are going to be able to make money from endorsements. This is a seismic shift in the world of student athletics. Not just for the relative few who will be able to cash in, but perhaps for all student athletes. Because the magnitude of the change could impact the whole system in ways that are impossible to predict at this point. It all started with the California State Legislature passing the Fair Pay to Play Act -
